We don’t often break protocol and bring you a Doing It Right midweek, but when we do it’s because of a moment like this.
Rockin’ Aviators better than General McArthur are few and far between, but Mr. Redford here does it like he penned the book himself. While exiting his chauffeured Buick Electra outside Mary Lasker’s in New York, a fantastic sartorial moment was caught on film. Channeling every bit of “The 3 Days of the Condor” a full year before its production, truly says a lot about the pictured gent.
Study up, most things done right have already been done before.
In 1937, Bausch & Lomb was the first manufacturer to be commissioned to create the aviator style sunglasses. Faced with the need to better equip pilot’s of the modern day against the prolonged exposure of the intense blue and white hues of the sky, Bausch and Lomb was asked to create protective eye-wear for the pilot’s eyes. They had the task of creating a lightweight pair of sunglasses that conformed to the contours of the wearer’s eye sockets, while allowing minimal light to enter during prolonged flight.
Starting out as a medical equipment manufacturer based in Rochester, New York, Bausch & Lomb would soon become the world renown makers of these iconic symbols of aviation and style. After 62 years, the creator of the Ray Ban Aviator G-15 Sunglasses found itself in a position of dwindling sales as the markets tastes shifted to prefer more modern sunglasses. In 1999, Bausch & Lomb was forced to sell Ray Ban to Italian sunglass giant Luxottica.